If I had a dollar for every business who didn't have a dollar for marketing, I'd be rich!

The Zero Dollar Marketing Budget

All too often we hear clients say, “I don’t have a budget for marketing.” How is that possible? Well, articles like this one are quite dangerous to the new business owner. Let’s breakdown each component one by one. This article starts by saying, “Before we go into free customer acquisition strategies, you fundamentally NEED to[…]

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The Most Epic Event Ever! Spring 2016 Edition

The Bitter & Sweet, a local marketing and events company, is excited to announce the Spring Edition of The Most Epic Event Ever! On Friday, April 8th, 2016, we are turning the AOPA Community Room and Hangar into a fabulous party space. This year, proceeds will benefit  Governor Thomas Johnson High School’s Patriot Turf Fund.[…]

_If you do what you've always done,

We’re Not Interested

“Not interested.” Click. Wow, really? As a business owner, please do not allow your receptionist or non-marketing person to pass on this information to someone calling on your business. It’s insulting and quite frankly makes you look like an ass-hat. (Yeah, I said “ass-hat.”) This action is even more annoying & frustrating when no one[…]